Hops for Hunger
Branding / Digital Marketing / Graphic Designer / Event Coordinator / Co-Committee Chair
Hops for Hunger
In 2012, I was asked to create a poster for a craft beer tasting event that would raise funds for local food shelf that was on the cusp of shutting their doors. My passion for creating imagery from typography influenced the iconic Hops for Hunger Glass from the event details. Not only did we raise $19,000 dollars for the food shelf the first year, but a brand was born.
Hops For Hunger: Event Branding, Planning & Marketing
Hops for Hunger is SACA Food Shelf & Thrifts Store largest annual fundraising event. Each year I am involved in the planning and event marketing from the start to finish. A few things I have done include:
Created all of the branding for the annual Hops for Hunger events since 2012 – giving SACA the ability to acquire over 1.75 million pounds of food.
Volunteer co-chair committee member, event coordinator and marketing lead. I am involved in every step of the planning. Basically I run the show.....plan the event logistics, direct volunteers, solve issues when they arise, welcome brewers - give them the low-down
Developed engaging digital marketing and event materials, including event posters and social media content to generate new ticket sales and increase attendance by 20% each year.
Hops for Hunger Posters
